40db Naming and Branding

Role: Art Direction and Graphic Design

Client: 40db.

Challenge: Naming and brand development.

Deliverables: Brand guidelines, web redesign and office materials.

Live site: 40db.es

Project developed at GOOD Agency, Madrid

Overview: GOOD was commissioned by MyWord to reinterpret their brand and give them a new name and visual identity. MyWord is a research agency founded in 2012 by Belén Barreiro, President of the Center for Sociological Research (CIS) in Spain. They are a team of sociologists, psychologists, methodologists, statisticians, economists, data scientists and mathematicians dedicated to the scientific analysis of society. They work with advanced analysis techniques to provide solutions for a better society.

Naming: They invest in knowing society. They care about what people have to say and believe that a 360º vision is born from the diversity of their trajectory. They believe in diversity and practice conciliation.

That’s why we called them 40db. Because an opinion is of no use if it has not been heard. And 40 are the estimated decibels of a conversation to be heard. That’s what 40db does, they LISTEN to people and their conversations and transform them into solutions for a better society.