Wine Rebranding

Role: Art Direction and Graphic Design

Project: Rebranding for Costerduo Winery.

Target: International reach. People between 25-70 years old that value a high quality product.

Deliverables: Logotype and wine label.

Overview: Costerduo is a Spanish winery based in Priorat, a region well known for its wine production.

In order to appreciate the quality and uniqueness of this wine from the shelf, its appellation of origin is essential. And the best way to get to know about its origin is to get immersed in the region’s history and ancient legends.

This is how, amongst their myths and rituals I found the Borracot — a creature associated with agriculture and the joy of life, exactly what wine is all about. This is how I came up with a label featuring a stylized and detailed illustration of this creature, representing the two sides of wine — playful and mysterious at the same time.