Channel-specific Campaigns
Role: Art Direction and Graphic Design
Client: Sky Spain
Deliverables: OOH materials (bus wraps, urban panels), online materials (landing pages, banners), TV materials (10” to 30” videos), print materials (magazine and newspaper ads).
Project developed at GOOD Agency, Madrid
Conceptualize, design and produce seasonal campaigns for specific channels offered by Sky Spain.
LaLiga 1|2|3. The Second Division League does not have the appeal of its bigger sister, but it has strengths that makes it unique: it is not a league with two or three main teams, it is high competitiveness, unpredictable results, and there is a closer affinity to the teams because of their local/regional character.
We targeted local households with LaLiga 1 | 2 | 3 fans and focused on emphasizing Sky as the most accessible and affordable option to enjoy it. With the claim we tied together the sentiment of belonging to a local team with the affordability of Sky: Tu equipo, con tus reglas. (Your team, your rules).
Summer Campaign
Channels with content for kids: With the arrival of Summer and the kids on vacation, parents need to keep them busy and entertained for more hours than usual. This campaign targets middle-class households with children, and focuses on the quality of content for kids that Sky can offer. For the ads, we collected scenes of naughty kids and combined them with content from Sky. The idea is that you can relax as long as your kid is well entertained, and Sky makes this possible anywhere and with any device.
Our Claim: Si ellos se relajan, tu también. (If they can relax, you will too).
Estas vacaciones los amigos de tus hijos son tus amigos. (this summer your kid’s favorite cartoons are your best friend)
Vayas donde vayas, disfruta con Sky (Enjoy your holidays anywhere thanks to Sky).
