Fever Tree Bottle Wraps
Fever Tree Bottle Wraps
— Malaria No More UK Campaign
The tonic water premium brand Fever Tree and the organization Malaria No More UK partnered in a campaign against malaria, for which Fever Tree released a limited edition of their tonic bottles with four exclusive wrap designs as a fundraising for the cause.
My wrap designs are inspired on the four countries most affected by malaria worldwide: Nigeria, DR. Congo, Mozambique and Burkina Faso. Since quinine, tonic key ingredient, is a natural resource which has antimalarial properties, I also considered to add the importance of nature in the design. Therefore, my concept is based on the rituals and gods of the african native cultures, reinforcing the value of natural resources and the rituals performed in their honor.
Burkina Faso: The Bobo people are one of the largest ethnic groups in Burkina Faso. Since dance and music are a central part of their religious rituals, this design represents the fish masks they wear at their agriculture festivals, celebrating the importance of nature.
Democratic Republic of the Congo: In the Congo River region the forest itself is a deity—or else a mysterious otherworld where spirits dwell. Their mythology is tied closely to the mystical powers of animals. For this culture, the elephant symbolizes strength and good luck. This pattern illustrates the beauty of the dense forests and woodlands, which are one of the most important sources of quinine.
Mozambique: The traditional sculpture produced by the Makonde people is part of the Mozambican culture and religious beliefs, as well as their dances and festivals. Inspired on its stylized shapes, this design showcases elegant silhouettes dancing. They are all connected by vegetal shapes creating a pattern that resembles these sculptures known as family trees.
Nigeria: According to Yoruba mythology, Aja is a patron of the forest and the animals. This exuberant motif pays homage to plants — with mammoth leaves that provide shade and berries that provide nutrition. This pattern is meant to celebrate the giving nature of the glorious flora.
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